Presenting your home for photography

25th July 2013
Presenting your home for photography

Zoopla stats show that currently (25/07/13) 82% of property searches start online and the first things that are looked at by the prospective purchasers are the photographs.
The seller relies on their estate agent to market their house well, with quality brochures, shiny offices and keen, professional staff, but we, the photographers have to rely on the seller to present their properties at their best for the photographs.

Here are some simple home-staging ideas that can make all the difference to the quality of your photographs and possibly, even your eventual sale figure.

Tips on preparing your home for the shoot
Potential buyers respond most positively to a clean, tidy and uncluttered look, with signs that the house is loved and well cared for:

• Clear away clutter such as newspapers, shoes, cards, personal photos, children’s toys and so on, and ensure each room looks clean and tidy;
• Ensure all light bulbs are working, including down-lighters and table/floor lamps;
• Clear away bottles and products in the kitchen and bathroom;
• Remove magnets and children’s artwork from the fridge/freezer;
• Tidy away pet beds and food/water bowls.
• Arrange vases of flowers or a bowl of fruit; they help make rooms look appealing;
• Arrange scatter cushions and throws to give rooms colour and warmth;
• If you have a dining table, try dressing it with a runner or cloth, and arrange place settings and glasses;
• If you have an open fire, lay and light it for a welcoming look

Tips on preparing your garden for the shoot

Buyers respond most positively to clear, tidy and well-cared for outside spaces:
• Remove cars from the driveway so that the front of your house is unobstructed. Ensure they are not visible through the windows as this will also affect interior shots. If necessary, park them down the street for the duration of the shoot;
• Mow the lawn, sweep up any leaves, and remove dead or dying plants;
• Consider adding colour such as patio pot-plants or hanging baskets;
• Hide wheelie-bins and other unsightly objects somewhere discreet;
• If you have garden furniture, arrange it neatly and consider dressing it, for example, put out chair cushions, outdoor candles or a pitcher of squash; Tidy away clutter such as garden tools, children’s toys etc wherever possible.

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